Research
 
A multi-product software company
The company used Abacus.AI to score and prioritize leads to efficiently allocate its sales and marketing resources
Problem
The company wanted to optimize marketing and sales resources by prioritizing the leads to target
Solution
Trained and deployed an Abacus.AI lead scoring model that helps the Company determine the top leads to target
Results
Lead scoring helped the company optimize its sales & marketing resources and achieve higher growth
7X improvement in conversions
Trained on ~10M leads
Handled 2Bn+ events
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