Case Studies

All Case Studies Generative AI Optimization Structured ML

Marketing Spend Optimization

The company used Abacus's traffic forecasting model to find the optimal distribution of the marketing budget across different media channels

Optimization

Problem

The company needed help optimizing for maximum footfall in their retail stores for a fixed marketing budget

96% accuracy in traffic predictions

Solution

Abacus provided a traffic forecasting model and an optimization tool to optimize the distribution of the marketing budget across different media channels

forecasts up to 13 weeks in advance

Results

Accurate traffic predictions and efficient allocation of marketing spends

15% increase in footfall

Price Optimization

Abacus helped the company discover the ideal price point for its products, optimizing for the highest revenue/profits

Optimization

Problem

The company struggled with figuring out the ideal price points for its product

improved net profits per guest by 10%

Solution

Abacus provided a regression model to deduce the products' price sensitivity and ideal price point

90% accuracy in price sensitivity deductions

Results

The company improved profits and revenue

ease of price experimentation without losing customers

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Case Studies

Marketing Spend Optimization

Problem

Solution

Results

Price Optimization

Problem

Solution

Results

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